Case Studies
Quantock Veterinary Hospital
Quantock Veterinary Hospital is a successful and busy veterinary hospital in Somerset but was looking to modernise its branding and image and start more actively promoting what it does best. We worked closely with them and:
- Refreshed their branding ensuring a consistent style throughout their communications
- Set up and ran customer focus groups - helping to identify strengths and weaknesses from a client perspective and to identify some good opportunities.
We then helped implement many of the findings including:
- Working with the team on a regular customer newsletter
- Creating a brand new, fully Content Managed website
- Designed and printed practice stationery including letterhead, comp slips and business cards
- Suggested and created regular PR stories communicated to the media to encourage raising their profile
- Created a corporate brochure, folder and various customer group information sheets.
- Contact 'Pet of the Month' clients regularly and create a feature for the website and occasional PR.
There is still more to do but the hospital is now confident in its branding and style. The whole team think proactively now about their marketing and how to raise their profile in a positive manner over the year. We will continue to work with this client.
"Nicola has developed close relationships with key members of our business and understands our organisation intimately. She is proactive and action oriented, meeting deadlines and delivering on time.
She uses her project management skills and friendly and supportive approach to drive our projects forward to successful conclusion. She is an invaluable extension of our business and an important part of our team, allowing us to develop our business and improve our performance in a way which was previously not possible."
Dominic Phillips, Partner, Quantock Veterinary Hospital
www.quantock-veterinary-hospital.co.uk
Business Support Network (South West)
The Business Support Network (South West) has used us for many years for marketing planning, regular profile raising PR and various design projects. Work with them includes:
- Regular PR focusing on key events and achievements
- Creating their first newsletter which was used on their website and also printed for circulation
- Other promotional material such as
- Exhibition promotional material including Conference
- Invitation and booking form
- Official programme
- Exhibition panels
- Membership benefit flyers
- Flyers promoting events for email communication and printing
- Exhibition promotional material including Conference
"Nicola works as part of our team. She is empathetic and works intelligently and diligently and is always coming up with amazing results. She has a drive that means she not only gets the whole team in shape she never lets us down no matter how challenging our work and deadlines are - and there have been many!
Kath Tatlock - Founding Director BSN
Bicton Dental Practice
Bicton Dental Practice was at a stage when it needed to re-clarify it's identity, strengthen its branding and start promoting itself as a newly privatised dental practice with different values. We worked closely with them to set out a clear client communication plan which included information on the privatisation and their aims and plans for the future. We worked with them on:
- Various mailings to help inform clients
- A website
- Practice stationery including
- Practice leaflet
- Practice price list
- letterhead, comp slips and business cards
- helping achieve the BDA Good Practice Scheme and Denplan Excel accreditations.
They are now more confident about their brand, their customer communications are frequent and regular and their core values clear. We will continue to work with this client.
Other Customer Testimonials
When I was looking for a marketing person I wanted someone who would get to know me and my business and who I could call on for advice and support in the long term. I also wanted a 'no nonsense' approach to marketing linked to my business goals. I can honestly say that Nicky has completely delivered that and more. She very quickly understood my aspirations for my company and was able to convert this into a clear and concise marketing strategy and plan. This is already delivering excellent results for me. I now think of her as a member of my team and I would not hesitate to recommend her to other companies.
Liz Byrne, Director, EMB Consulting Ltd
www.embconsulting.co.uk
"As my own company was getting busier I could see that I might start neglecting our marketing effort to the detriment of the business. Quite reluctantly I realized that some external support could be extremely valuable. I chose Kyoo Marketing to work with initially because Nicky impressed me with her quick understanding of my business, the issues we faced and with her sensible suggestions for raising our profile. We have now worked on a number of projects together and I have found her ability to 'get under the skin' of what we are all about impressive. She is creative but practical, diligent but fun to work with - all important qualities to me trying to get on with running my own business. I will continue to use her skills and expertise to keep our profile high and whenever we require an extra hand with an event or an activity - it works very well for us."
Julie Evans, Director, Julie Evans Corporate Art
"We use Kyoo Marketing on an ad hoc basis throughout the year to provide us with extra support when times are busy. Nicky has a great understanding of our business and the healthcare sector we work within and quickly appreciates what needs to be done. She always ensures that she completes projects to our deadlines and budget. We see Nicky as an additional member of our marketing team - to have someone on hand that we can trust so well is of great value to us."
Carla Zumfelde, Marketing Manager, First DataBank Europe
www.firstdatabank.co.uk
"I was very impressed with Nicky's professional attitude and total commitment to the job in hand. She was able to define objectives for our company with what seemed consummate ease and was very successful in setting up our website and promoting our products in the media to maximise our potential. I hope this is a start to a long and fruitful relationship!"
Paula Deacon, Managing Director, G Free Ltd
www.g-free.co.uk
